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Safety and Ingredients



Safety is our number one priority

Safety is our number one priority and we want parents to have full peace of mind. Our products are specially formulated to meet the special needs of babies’ skin and thoroughly assessed to make sure they’re safe, mild and gentle for use on babies.

Ingredient Choice

Every ingredient in our products is rigorously reviewed by scientific experts before being selected. Our final formulations are then tested and reviewed to ensure they are safe and work effectively. Once our products are in-store we continually monitor consumers’ experiences, as well as the latest scientific research.

All our products and ingredients meet the regulatory requirements in every country in which they are sold, and we often exceed those requirements.

On top of this, we look to meet consumers’ highest expectations and we understand that as parents, you may have some questions about the ingredients used in baby products. So we’ve compiled a list of some frequently asked questions about ingredients.


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If you have any further questions, please contact us via [email protected] or sharecall 0860 410032.

For more information on ingredients used in personal care products, please visit the website below