Our No More Tears® formula allows for a tear-free experience and is as gentle to the eyes as pure water.
Our 2-step routine unlocks 75% more knots†
For easy combing hair
As your child grows, their hair needs change. Our haircare range is specially designed to be gentle versus regular adult products while offering advanced benefits.. Specially designed to help keep toddlers' and kids' hair manageable, our 2-in-1 shampoo and conditioner gently cleanses for soft and smooth hair and is formulated to unlock knots and tangles during bath time. For the best results, include as part of our 2-step routine* to unlock 75% more knots and tangles.
We only choose high quality ingredients that are gentle for baby. That’s why we’ve rejected over 400 ingredients that don't meet our Best for Baby™ Standards.
Wet child's hair with warm water, gently lather Soft and shiny into hair, and rinse thoroughly. For best results, use Soft and Shiny® Kids Conditioner Spray.
* Keep out of reach of children. For external use only.
